custom shortcode won't work in a View taxonomy loop but works in WP Archive

Hi, sorry to be a pain, I had marked this topic as resolved http://wp-types.com/forums/topic/how-to-create-custom-shortcode-to-display-data-from-a-third-party-plugin/ but now I see my shortcode is actually working fine when I add it to Views WordPress custom taxonmy archive.

It doesn't work however within a Views loop set to display custom taxonomy. This is what I have:

[wpv-layout-start]
	[wpv-items-found]
	<!-- wpv-loop-start -->
		<wpv-loop>
          <aside>
            [service_image]<h3>[wpv-taxonomy-link]</h3>[wpv-taxonomy-description]
            <h4>Projects involving [wpv-taxonomy-title]:</h4>
            [wpv-view name="services-carousel"]
          </aside>
		</wpv-loop>
	<!-- wpv-loop-end -->
	[/wpv-items-found]
	[wpv-no-items-found]
		[wpml-string context="wpv-views"]<strong>No items found</strong>[/wpml-string]
	[/wpv-no-items-found]
[wpv-layout-end]

Everything works fine except for the [service_image] – so since it works in a WP archive and not here then I assume it doesn't know it is within an archive loop but somehow the standard Views shortcode does know. So any idea on how do I fix it?