Hi Adriano,
I made a video for you (private) and shared it with your icanlocalize email. Link: http://youtu.be/Z4KgvV0nohc.
This has high priority for me, because an other content template I made for the WooCommerce shop page is not working either.
What I did:
I created a homepage, in WooCommerce setting I selected this homepage as the 'shop' page (important so WooCommerce knows what the shop page is), then I created a content template for the homepage only, I selected this content template on the homepage: not working either, still showing the WooCommerce page instead of my newly created content template with TVC.
Kind regards,
Willem